How We Make Money

We make money from customers who get real value from our products and like using them. Everything else flows from that.

Where revenue comes from

Next Marketing Technology Ltd. operates four products, each with its own revenue model:

• WebSearchAPI.ai. Usage-based API with a free credit tier. Customers pay per search call, with volume tiers as usage grows.
• markdown.new. Free, rate-limited utility today, no subscription. It exists to seed adoption and route developers into the rest of the portfolio.
• enricher.io. Usage-based API. Customers pay per enrichment call, with volume tiers.
• Growthmarketing.ai. Operator-led publication, funded mainly by newsletter and sponsorship revenue, kept intentionally low-friction.

Across all three, the principle is the same: we charge for value delivered, not for seats sitting on a shelf.

How we price

A few principles run through every product:

Try before you buy

Every product has a path to value before you give us a credit card. Free tiers, trials, or pay-as-you-go entry points. We don't think it's fair to ask anyone to sign a contract for software they haven't actually used.

Usage-based where it makes sense

For enricher.io and WebSearchAPI.ai, usage-based pricing is the default. You pay for what you actually consume. Spending caps are built in from day one; you should never be surprised by a bill.

We match the best price on what we do

For the categories we compete in, we aim to be at least as affordable as the best alternative. We'd rather earn margin by helping customers grow than by extracting more from each one.

How we don't sell

We don't do cold outbound to founders or marketing teams. The audience we build for has been cold-pitched a thousand times already; we'd just be insulting them. Our distribution is:

• Inbound from content (Growthmarketing.ai, SEO, GEO)
• Product-led growth (free tiers, public demos, open docs)
• Word of mouth from existing customers (the only sales motion that compounds)
• Public profile of the founder (Emre Elbeyoglu writes and speaks publicly)

We don't run BDR/SDR teams pushing cold sequences. We don't gate pricing behind sales calls on our core products. If you want to talk to a human, you can, but you don't have to.

Working with bigger customers

When we work with larger customers, the principles don't move:

• We won't agree to build a feature only one customer would ever use
• We won't commit to roadmap deliverables for a specific contract; the roadmap is owned by the team building the product
• Pricing for larger volume is transparent and scales with usage, not with negotiation leverage
• You can always export your data, no questions asked

The short version

We make money from customers who can afford our products and like using them. We don't make money, and don't try to, from customers who can't or don't.

Aligned incentives. No tricks. No lock-in. If you'd recommend us to a peer, we've done our job. If you wouldn't, the work is on us, not on you.