Who We Build For
The brands, founders, and marketing operators who get the most out of Next Marketing Technology Ltd.'s products and services.
Across our portfolio (WebSearchAPI.ai, markdown.new, Growthmarketing.ai, and enricher.io) we build for a specific kind of team. Not everyone is a good fit, and we think being clear about that helps everyone.
Our ICP (Ideal Customer Profile)
We build best for companies that match most of these:
- Stage: seed through Series B, or bootstrapped and profitable
- Team size: 5–500 people
- Revenue: $50k+/month, or a substantial consumer-facing audience
- Industry: B2B SaaS, e-commerce/DTC, fintech, professional services, marketplaces, or developer tools
- Marketing setup: owned by a founder, a small in-house team, or a hybrid in-house + fractional CMO/agency
- Tech posture: comfortable adopting AI tools, not waiting for a Gartner Magic Quadrant first
These companies share a structural pattern: they need to move faster than their tooling currently allows, and they have enough revenue or traction that a 10–30% lift in marketing efficiency genuinely matters.
Our personas
Different roles get different value from our stack:
The founder-operator
Owns marketing themselves, often alongside product or sales. Needs speed more than polish. Our products are built so a single operator can get real results without hiring a team first.
The head of growth
Five to fifty people under them. Already running paid, SEO, lifecycle, and content, but the tooling is fragmented, attribution is unclear, and the team spends more time wrangling tools than shipping campaigns. We replace the fragmentation.
The agency or consultancy
Running marketing for multiple clients and looking for an AI-native operating layer that compounds across accounts. Our platform is multi-tenant-friendly and built so agencies can keep margin while delivering more.
The marketing engineer / RevOps lead
Cares about the data layer, the pipeline, the attribution. enricher.io, WebSearchAPI.ai, and markdown.new are built with this persona in mind first: clean schemas, clear docs, no surprise behavior.
Who we don't build for (yet)
We're honest about this:
- Enterprises with strict procurement and compliance cycles. We'll get there, but it's not the present focus.
- Brands looking for a fully managed-services agency. We run a product company, not an agency. We partner with agencies; we don't replace them.
- Teams not yet at product-market fit. Our tools accelerate distribution. If the product doesn't yet work, more distribution makes things worse, not better.
How we know we got it right
A team is a good fit when, within their first few weeks using our products, they hit a moment where they say some version of: "This is replacing three things we were paying for." That's the bar.
If that doesn't happen, the fit is wrong, and we'd rather hear it early than six months in.