Next Marketing Technology

Privacy Policy

How Next Marketing Technology Ltd. collects, uses, and protects your personal data when you use nextmarketingtechnology.co.uk.

Last updated: 22 May 2026

This Privacy Policy explains how Next Marketing Technology Ltd. ("we", "us", "our") collects, uses, and protects your personal data when you visit or interact with nextmarketingtechnology.co.uk (the "Site"). It applies to the marketing website only. Our products (WebSearchAPI.ai, markdown.new, Growthmarketing.ai, and enricher.io) are governed by their own product privacy notices, available on each product's site.

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are (data controller)

For the purposes of UK GDPR, the data controller of personal data collected through the Site is:

If you have any questions about how we handle your personal data, please contact us using the details above.

2. Personal data we collect

We collect the following categories of personal data when you use the Site:

Data you provide to us directly

  • Contact information you submit through forms or by emailing us (for example, your name, email address, company, and the contents of your message)
  • Newsletter subscription information if you subscribe to a newsletter operated by us
  • Correspondence between you and us

Data collected automatically

  • Technical data: including IP address (typically truncated or anonymised), browser type and version, operating system, referrer URL, pages visited, date and time of access
  • Usage data: including information about how you navigate and interact with the Site
  • Cookies and similar technologies: see "Cookies" below

We do not knowingly collect personal data from children under 16. If you believe a child has provided personal data to us, please contact us and we will delete it.

3. How we use your personal data

We use your personal data for the following purposes:

  • To respond to enquiries you submit through contact forms or by email
  • To send you newsletters or marketing communications that you have requested, and to allow you to unsubscribe at any time
  • To operate, maintain, and improve the Site: including diagnosing technical issues, analysing usage patterns, and improving content and performance
  • To protect the Site and our users: including detecting and preventing fraud, abuse, and unauthorised access
  • To comply with our legal and regulatory obligations: including responding to lawful requests from public authorities

4. Lawful basis for processing

Under UK GDPR, we may only process personal data when we have a lawful basis to do so. The lawful bases we rely on are:

  • Consent (Article 6(1)(a) UK GDPR): when you subscribe to a newsletter, opt in to marketing communications, or accept non-essential cookies. You may withdraw consent at any time.
  • Legitimate interests (Article 6(1)(f) UK GDPR): for the secure operation and improvement of the Site, responding to enquiries you initiate, and protecting against fraud and abuse. Our legitimate interests do not override your rights and freedoms.
  • Legal obligation (Article 6(1)(c) UK GDPR): where processing is necessary to comply with a legal or regulatory obligation we are subject to.
  • Contract (Article 6(1)(b) UK GDPR): where processing is necessary for the performance of a contract with you, or to take steps at your request before entering into a contract.

5. Sharing your personal data

We do not sell your personal data. We may share your personal data with the following categories of recipients, only as necessary and under appropriate contractual safeguards:

  • Service providers acting as data processors on our behalf, for example hosting providers, analytics providers, email delivery providers, and customer-support tooling. We require all processors to handle personal data in accordance with UK GDPR.
  • Professional advisers, such as lawyers, accountants, and auditors, where required for legitimate professional purposes.
  • Public authorities, regulators, and law-enforcement bodies, where required by law, court order, or other legal process.
  • Successors in interest, in the event of a merger, acquisition, restructuring, or sale of all or part of our business, in which case personal data may be transferred as part of the transaction.

A current list of our key data processors is available on request by emailing privacy@nextmarketingtechnology.co.uk.

6. International transfers

Some of our service providers may be located outside the United Kingdom. Where we transfer personal data outside the UK, we ensure appropriate safeguards are in place, including:

  • transfers to jurisdictions covered by a UK adequacy decision; or
  • transfers governed by the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses, with supplementary measures where necessary.

You may request a copy of the safeguards we rely on by contacting privacy@nextmarketingtechnology.co.uk.

7. How long we keep your personal data

We retain personal data only for as long as necessary for the purposes for which it was collected, including any legal, accounting, or reporting requirements.

In practice:

  • Contact form submissions: retained for up to 24 months after our last meaningful interaction with you, unless you ask us to delete them sooner.
  • Newsletter data: retained for as long as you remain subscribed; deleted promptly after you unsubscribe (we may retain a suppression record to honour your unsubscribe request).
  • Server logs and analytics data: retained for up to 14 months, often in aggregated or anonymised form.
  • Records required by law (e.g., tax, accounting): retained for the period required by applicable UK law (typically 6 years).

8. Your rights under UK GDPR

You have the following rights in relation to your personal data:

  • Right of access: to obtain a copy of the personal data we hold about you
  • Right to rectification: to ask us to correct inaccurate or incomplete personal data
  • Right to erasure ("right to be forgotten"): to ask us to delete personal data in certain circumstances
  • Right to restrict processing: to ask us to suspend the processing of your personal data in certain circumstances
  • Right to data portability: to obtain your personal data in a structured, commonly used, machine-readable format
  • Right to object: to object to the processing of your personal data, including for direct marketing purposes
  • Right to withdraw consent: where we rely on consent, you may withdraw it at any time
  • Right not to be subject to solely automated decision-making: including profiling that produces legal or similarly significant effects

To exercise any of these rights, please email us at privacy@nextmarketingtechnology.co.uk. We will respond within one month, in line with UK GDPR. We may need to verify your identity before fulfilling certain requests.

9. Cookies and similar technologies

The Site uses cookies and similar technologies. We use:

  • Strictly necessary cookies: required for the Site to function properly. These do not require consent under UK law (PECR).
  • Analytics cookies: to understand how visitors use the Site and to improve content and performance. These are set only with your consent where required.
  • Preference cookies: to remember your settings (for example, theme preference).

We do not use cookies for third-party advertising on the Site.

You can manage or disable cookies through your browser settings. Disabling some cookies may affect the Site's functionality. Where consent is required for non-essential cookies, you can withdraw it at any time.

10. Security

We implement appropriate technical and organisational measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

If we become aware of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the Information Commissioner's Office (ICO) within 72 hours of becoming aware of the breach and, where the risk is high, notify you without undue delay.

11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, the Site, or applicable law. When we make a material change, we will update the "Last updated" date at the top of this page and, where appropriate, provide additional notice. We encourage you to review this page periodically.

12. Complaints

If you have a concern about how we handle your personal data, we'd like the chance to address it first. Please contact us at privacy@nextmarketingtechnology.co.uk.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):

  • Website: ico.org.uk
  • Helpline: 0303 123 1113
  • Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom

13. Contact us

If you have any questions about this Privacy Policy or our handling of your personal data, please contact us at:

Next Marketing Technology

Next Marketing Technology Ltd. We operate WebSearchAPI.ai, markdown.new, Growthmarketing.ai, and enricher.io.